Quick Response Codes (QR codes) are not new.  They have been used for some time as a tool in warehousing and tracking distribution.  In the past couple of years, they have moved to the forefront as a marketing tool with various applications.  The QR code is a two dimensional bar code which, when scanned by a smart phone, will take the user’s web browser to a landing page.  In Japan they have become part of everyday culture used on billboards, magazines and direct mail, as well as other applications.  They allow the consumer to be more interactive with the products and services that are being deployed.  Microsoft has also come out with their 2D barcode called Microsoft Tag.  The Microsoft barcode doesn’t actually store the information.  It stores a unique ID which it sends to Microsoft’s servers.  Using this vehicle, you can include more information and reporting data.

The key to the use of these marketing tools is their implementation, along with defining your strategies and goals in employing them.  In either case, downloading the application is free.  The QR code is the one most widely known, with the majority of use demographically coming from the 35-44 year old age group.  The age group from 18 to 54 is seeing greater than 80% adoption of the code.  From July to December 2010 QR barcode scanning grew an impressive 1200%, showing that this is a marketing tool that needs to be looked at very closely. 

Social media as well as print and POP are all vehicles to consider for the use of QR codes.  Scan our Code below and go directly to our web site, http://www.mccormickarmstrong.com.  For more information, contact us at sales@mccormickarmstrong.com or call us at 800-733-1363. We are here to help provide you with solutions to your marketing needs.